Tuesday, 9 December 2014

When's the best time to buy a new TV?

We get this question quite often.  The concern is that if you buy the TV now what's the price going to be in the near future.  While that is a genuine concern in the electronics world sometimes you also just want to jump in and get what you want and now, right?  But the question of what time of year is the best time to buy is still a relevant question.  We are all aware of Black Friday and Boxing Day specials, which have now both stretched into week events instead of the one day.  Certainly during this time period manufacturers will produce scaled down versions of their regular line up and offer them to retailers to sell at very attractive prices, and if that is all you are looking for this is certainly a great time to buy, and don't worry if you miss the sale, if we as the retailer purchased too much stock and didn't sell them all then they will be on promotion until the stock runs out.  However, if you are the type of person that is interested in the latest technology but you don't necessarily need cutting edge technology than purchasing between the life cycle of a TV is typically the best option.  What this means is that as a model is being phased out and the next years model is being introduced many of us retailers are interested in moving the older models and often the manufacturer's provide incentives as they are interested in us purchasing the newest models.  It's kind of a win-win for the consumer, the technology will still be relevant and very good and often it will just be a look that changes and a may lack a few new features that may not be important to some consumers.  This change over typically happens around late March to early April.  So how about for those of you that love cutting edge?  Unfortunately in my experience there's a cost to having the latest and greatest.   When cutting edge starts to drop in price it's typically because there is something great and new on the horizon, it can be a challenging sport to keep up with cutting edge in the display world, these purchases can be fun and exhilarating but definitely stop searching your model on the web after you purchase especially once you hear that another cutting edge technology is coming :).  Lastly, for those of you that just want 'middle of the road' or the standard viewing experience, which currently would be a TV that is LED with Full HD (1080p), 120Hz response rate and probably has WiFi built-in providing Smart TV features, these models typically hold their price for the entire year, you may see a price variance in the 5-10% range but not enough to make you want to scream after purchase and wish you would have waited.  And if you need to know that you were on the low end of that variance typically promotions are pushed around Super Bowl and the fall TV schedules as this is when most shows kick off their seasons.

Want to learn more of where we are in the TV world click the link below:
http://www.cnet.com/news/the-state-of-oled-tv-2014-and-beyond/